I feel Design is the combination of art with communication. Design transcends text or images, carrying capacity to persuade, connect and stimulate.

As a working designer, I am the link to influence, link and challenge honest design for my clients, their audience and most important my students. Design starts with curiosity—What is the content—the purpose of the client’s message? 

As my senses are aroused by sights, sounds and smells, I intuitively begin a mental search to uncover why I have such a strong response to this information. The possibility of discovering a hidden memory excites me to explore more. Imagery, sounds, movements evoke experience, confrontation, questions and an awakening of my own memory.  

At the end of each experience I’m left with remembrance. Memory can be subtle, like the sound of wind blowing through Poplar trees or the afternoon sunshine beaming through the windows of a moving car. Memory is based on association; it’s always occurring but it’s not a conscious process.

Like folktales, not all memories are recalled perfectly. Recollections are fragmented, surreal and sometimes absurd. During the course of a day, memorable occasions emerge from collected artifacts, auditory experiences or simply from the views I pass while driving. Listening intuitively to what my memory is saying feeds my artistic process. The stories I tell are fragmented and reveal only glimpses into the larger narrative. I recall memories and interpret them through image design.